Do you recommend sending a deck in the cold email?
Avoid sending a deck in the initial cold email to prevent spam risks and premature interest.
No, we don't recommend sending a deck in the initial cold email.
Here are the reasons why:
1. Spam Risk: Including attachments like a deck can increase the chances of your email ending up in the spam folder rather than the primary inbox. This reduces the likelihood that the investor will even see your email.
2. Premature Interest: At this stage, the investor isn't familiar with your company yet. The goal of the first email is to spark their interest and start a conversation. Focus on crafting a compelling company blurb that highlights the most exciting aspects of your business.If the investor is interested after reading your email, they will ask you for more information, including your deck.
